THE PFISTER® HOTEL TO HOST ‘PROJECT RUNWAY’ SEASON 12 PREMIERE VIEWING PARTY
Fashion show, screening to support former Pfister Artist-in-Residence Timothy Westbrook, a contestant this season
Milwaukee, Wis., July 12, 2013 – The Pfister® Hotel, which is owned and managed by Marcus® Hotels & Resorts, will be hosting a “Project Runway” Season 12 premiere viewing party in partnership with local stylists and vendors, on Thursday, July 18, 2013, from 6:00 – 11:00 p.m. The event, which will take place in the hotel’s Imperial Ballroom, will support former Pfister Artist-in-Residence Timothy Westbrook (2012—2013), who is a contestant this season on the popular cable television show.
The evening will begin with a cocktail hour and hors d’oeuvres from 6:00 – 7:00 p.m. From 7:00 – 7:30 p.m., there will be a fashion show coordinated by Alexis Rose, fashion director, Elyse Cizek, creative director, and Megan Zarnott, assistant director, featuring work from Westbrook, complemented with vintage pieces, as well as handbags from Linda Marcus Design. Following the fashion show, an appearance and remarks by Westbrook are planned, barring any delays in his travel back to Milwaukee after filming. Multiple television screens will be spread across the ballroom and will show the premiere, which will begin at 8:00 p.m., and will be followed by a continued celebration until 11:00 p.m.
“Timothy was selected as The Pfister’s Artist in Residence last year because we recognized his amazing talent and envisioned big things in his future,” said Cassy Scrima, area marketing manager for Marcus Hotels & Resorts. “It was exciting to see his growth during his time at the hotel and witness his ability to instantly make connections in the Milwaukee art and fashion community. We wish him the best of luck on this exciting opportunity.”
Tickets to the premiere party are $10 at the door, and include appetizers and a beverage ticket. A portion of the proceeds will go to Westbrook’s Milwaukee Artist Resource Network Micro Fellowship. Attendees are encouraged to wear clothing they consider to be “Timothy Westbrook inspired.” Prizes will be awarded for the three best-dressed attendees. For more information, visit the event’s Facebook page.
Guests can also revisit Westbrook’s “legacy piece,” a permanent fixture in The Pfister’s art collection, which is displayed across from the Artist Studio on the lobby level of the hotel. Originally from upstate New York, Westbrook graduated from Syracuse University and in 2012 moved to Milwaukee for the Artist-in-Residence position.
Additional fashion show partners include Zita Bridal, wardrobe; Brown Cow Vintage, wardrobe; Wantable.com, accessories; The Shorewood Florist, flowers/accessories; and The Thrifttones, music.
For more information on the latest news and updates from Marcus Hotels & Resorts, please visit: http://media.marcushotels.com.
About The Pfister’s Artist-in-Residence Program
Entering its fifth year, The Pfister’s Artist-in-Residence program features a working art studio and gallery that is open to hotel guests and visitors. The program encourages the public to interact with the artist and witness the evolution of each piece first-hand.
Over the past few years, The Pfister has received national attention for its Artist-in-Residence program. Since 2009, the hotel has been a member of the Alliance of Artist Communities, www.artistcommunities.org, an international association of artists’ communities and residencies featuring a diverse field of more than 1,000 programs worldwide. In 2011, The Pfister’s residency program was highlighted at the organization’s annual international conference.
The program’s current artist is Stephanie Barenz (2013-2014), stephaniebarenz.com. Past artists include Timothy Westbrook (2012-2013), www.artsinmilwaukee.org/timothy-westbrook; Shelby Keefe (2011-2012), www.studioshelby.com; Katie Musolff (2010-2011), www.katiemusolff.com; and Reginald Baylor (2009-2010), www.reginaldbaylor.com.
About The Pfister Hotel
Built in 1893, The Pfister Hotel has been the premier downtown Milwaukee hotel for more than a century, and continues to celebrate a tradition of gracious service and impeccable style; 2013 will mark the hotel’s 120th year as an icon in Milwaukee. The Pfister Hotel was purchased in 1962 by Ben Marcus, who vowed to renovate the distinguished hotel to its original beauty. Significant renovations were completed and a new 23-story guest room tower was built. In fall 2012, The Marcus Corporation celebrated its 50th year of ownership of the property.
Home to the largest collection of Victorian art of any hotel in the world, The Pfister is a AAA Four Diamond property with membership in two of the industry’s leading organizations: Historic Hotels of America and Preferred Hotels & Resorts Worldwide. The Pfister Hotel is located at 424 E. Wisconsin Ave. in downtown Milwaukee. More information and updates on the hotel can be found on Facebook at www.facebook.com/thePfisterHotel and on Twitter (@PfisterHotel).
About Marcus Hotels & Resorts
Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels, resorts and other properties in 11 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historical renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information, please visit www.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).
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