THE PFISTER® HOTEL CREATES
NEW HIGH-TECH BOARDROOM ON 23RD FLOOR
Meeting room is equipped with state-of-the-art 3-D, gesture recognition technology
Milwaukee, Wis., May 17, 2013 – The historic Pfister® Hotel in downtown Milwaukee, which is owned and managed by Marcus® Hotels & Resorts, has completed renovations on a brand-new, high-tech executive boardroom, which offers expansive views of the city skyline and Lake Michigan from its 23rd floor location.
“This creative and dynamic boardroom offers guests revolutionary technology—the first meeting space of its kind in Milwaukee—allowing for interactive and engaging presentations,” said Chris Anderson, senior vice president of sales, marketing and brand development for Marcus Hotels & Resorts.
The Pfister Hotel’s aptly named 23rd floor executive boardroom, Twenty 3, has moved approximately 50 feet down the foyer and was reconstructed to accommodate the new Pfister Club Lounge, an exclusive space for overnight guests, which opened last month. The upscale boardroom now incorporates unmatched presentation technology, including 3-D, gesture recognition, immersive technology and mapping capabilities.
The hotel’s team of onsite technology experts will work with meeting planners and presenters to turn their videos, graphs, PowerPoint and Keynote files into powerful, interactive presentations displayed on two 65-inch, side-by-side monitors. Gesture recognition technology enables presenters to use their hands as a mouse, wirelessly controlling presentations by swiping the air to change slides, and using finger motions to play video and move objects on screen. Theater-quality surround sound provides the audio component for high-impact, engaging presentations.
“Business is won in presentation,” added Anderson. “Presentation technology is evolving quickly and today’s top executives need presentations to be as engaging and clever as the message and product that’s being delivered. The Pfister Hotel’s new boardroom offers endless possibilities and the unique technology presenters need to stand out and be heard.”
The conference room addition will be followed by a renovation of the hotel’s 176 tower guest rooms, which is slated to begin in fall 2013.
For more information on the latest news and updates from Marcus Hotels & Resorts, please visit: http://media.marcushotels.com.
About The Pfister Hotel
Built in 1893, The Pfister Hotel has been the premier downtown Milwaukee hotel for more than a century, and continues to celebrate a tradition of gracious service and impeccable style; 2013 will mark the hotel’s 120th year as an icon in Milwaukee. The Pfister Hotel was purchased in 1962 by Ben Marcus, who vowed to renovate the distinguished hotel to its original beauty. Significant renovations were completed and a new 23-story guest room tower was built. In fall 2012, The Marcus Corporation celebrated its 50th year of ownership of the property.
Home to the largest collection of Victorian art of any hotel in the world, The Pfister is a AAA Four-Diamond property with membership in two of the industry’s leading organizations: Historic Hotels of America and Preferred Hotels & Resorts Worldwide. The Pfister Hotel is located at 424 E. Wisconsin Ave. in downtown Milwaukee. More information and updates on the hotel can be found on Facebook at www.facebook.com/thePfisterHotel and on Twitter (@PfisterHotel).
About Marcus Hotels & Resorts
Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels, resorts and other properties in 11 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historical renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information, please visit www.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).
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