The Pfister Hotel Press Coverage

The Pfister® Hotel’s 120th Anniversary Marketing Campaign Wins Prestigious Adrian Award


The Hospitality Sales & Marketing Association International (HSMAI) will recognize The Pfister Hotel’s 120th Anniversary Marketing Campaign with a silver Adrian Award for its winning entry in the 58th annual Adrian Awards, malady the largest and most prestigious travel marketing competition globally. The Pfister Hotel’s 120th anniversary coffee table book, “The History, Art & Imagery of The Pfister Hotel,” also received a Platinum MarCom Award in the Marketing Promotion category in this annual international communications award program. The Pfister Hotel is owned and managed by Marcus Hotels & Resorts, a division of The Marcus Corporation(MCS).

The year’s Adrian Award contest garnered more than 1,200 entries from around the world, with entries judged by top executives throughout the industry. The Pfister Hotel’s 120th Anniversary Marketing Campaign included Emmy-nominated documentary “The Pfister: History & Story” and international award-winning 283-page book, “The History, Art & Imagery of The Pfister Hotel.”

Chris Anderson, senior vice president, sales, marketing and brand development of Marcus Hotels & Resorts, had the challenge of putting together a relevant campaign that would tell the story of a 120-year-old hotel in a modern day format. “As the 120th anniversary approached, we realized that there was no formal documentation of The Pfister’s life throughout the years for others to learn about and appreciate. In order to tell the iconic hotel’s story in formats that would be intriguing to future generations and Millennials, we needed to create marketing pieces that were appealing and unique. The book and documentary did the job of telling the story of The Pfister not just through words, but through stunning photography and video – leaving a piece of history for future guests and generations to enjoy. We are honored to be able to share the hotel’s extraordinary story with our guests, the Milwaukee community and beyond,” said Anderson.

Depicting the history of Milwaukee’s Pfister Hotel through memories and stories of previous guests, employees, historians and notable local figures, the documentary takes viewers back in time to experience the grandeur of the hotel, including its evolution since it opened its doors to the public in 1893. The personal stories dictated in the film convey The Pfister’s impact on the local Milwaukee community and all those who pass through its doors into the grand marble lobby.

The book captures the timeless beauty, personality and elegance of this world-class hotel through breathtaking original photography by award-winning Milwaukee photographer Jay Filter and stories written by best-selling award-winning writer Tom Jordan. Published by The Marcus Corporation and registered with the Library of Congress, the book’s 283 pages detail the hotel’s simple yet elegant architecture and history, showcasing ironwork railing and staircases, exquisite chandeliers, the Victorian front desk that has greeted guests since 1893 and original paintings.

“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We saw imaginative campaigns that got results in all categories, and we’re excited about honoring this year’s Adrian Award winners in February.”

HSMAI will pay tribute to The Pfister Hotel’s 120th Anniversary Campaign during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on February 23, 2015.

Additionally, “The History, Art & Imagery of The Pfister Hotel” book helped win a Platinum award in the 2014 MarCom Awards competition. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. MarCom’s Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition.

In 2014, the documentary also earned the prestigious Telly Award and was nominated for an Emmy in this year’s competition. The book earned top awards at the 2014 International Book Awards and the National Indie Excellence® Book Awards.

The documentary is available online at: or at

June 2022