THE PFISTER® HOTEL RECOGNIZED WITH SOCIAL MEDIA AWARD
FROM TRAVEL + LEISURE
Milwaukee, Wis., June 3, 2013 – The historic Pfister® Hotel located in downtown Milwaukee, has received a Travel + Leisure Social Media in Travel + Tourism (SMITTY) Award in the category of Best Overall Use of Social Media by an Individual Hotel in the United States. The SMITTY Awards recognize the most innovative uses of social media in the travel industry. This is the publication’s second annual social media awards program.
Over the past several years, The Pfister has been active on multiple social media platforms, including Facebook, Twitter (@pfisterhotel), YouTube, its blog and Pfister Narrator program (blog.thepfisterhotel.com). Within the past year, the hotel also developed a popular Instagram account (@thepfisterhotel), which showcases images of the property and its happenings. The Pfister plans to expand its presence on Pinterest and Flickr in the coming months.
“The Pfister is truly unique in that many of our guests have a strong emotional connection to the hotel,” said Chris Anderson, Senior Vice President of Sales, Marketing & Brand Development. “We realize the importance of sharing these stories in a conversational way through social media engagement and our award-winning Pfister blog.”
A testament to Marcus Hotels & Resorts’ dedication to social media marketing, last summer the organization created a new position of social media manager for the Milwaukee market, hiring Dustin Zick for the role, which was the first of its kind in the company.
“The Pfister has been recognized consistently over the past 120 years for excellence in service and operations,” said Zick. “I get to see and build upon our guest connections through social media every day at my job. It’s really something special.”
The Pfister has received additional accolades for its social media efforts over the past year. Last fall it was awarded two Social Hotel Awards from HOTELS Magazine, a leading hotel industry publication, in the categories of Best Blog and Best Integrated Digital Campaign.
The Pfister Hotel is owned and managed by Marcus® Hotels & Resorts. For more information on the latest news and updates from Marcus Hotels & Resorts, please visit: media.marcushotels.com.
About The Pfister Hotel
Built in 1893, The Pfister Hotel has been the premier downtown Milwaukee hotel for more than a century, and continues to celebrate a tradition of gracious service and impeccable style; 2013 will mark the hotel’s 120th year as an icon in Milwaukee. The Pfister Hotel was purchased in 1962 by Ben Marcus, who vowed to renovate the distinguished hotel to its original beauty. Significant renovations were completed and a new 23-story guest room tower was built. In fall 2012, The Marcus Corporation celebrated its 50th year of ownership of the property.
Home to the largest collection of Victorian art of any hotel in the world, The Pfister is a AAA Four-Diamond property with membership in two of the industry’s leading organizations: Historic Hotels of America and Preferred Hotels & Resorts Worldwide. The Pfister Hotel is located at 424 E. Wisconsin Ave. in downtown Milwaukee. More information and updates on the hotel can be found on Facebook at www.facebook.com/thePfisterHotel and on Twitter (@PfisterHotel).
About Marcus Hotels & Resorts
Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels, resorts and other properties in 11 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historical renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information, please visit www.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).
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