The Pfister Hotel Press Coverage

Pfister to launch augmented reality art tour

The Pfister Hotel announced Monday that it will be the first hotel in the U.S. to launch an augmented reality art tour to show off its collection of Victorian art.

Augmented reality offers live views of real-world things that are “augmented” with additional elements, such as sound, video, games and graphics.

Ten works of art from the hotel’s art collection will be part of the interactive tour, which launches Gallery Night, Friday evening.

The app, which can be accessed by smart phones, will be available for download at a special web site, which offers details about the tour and explains how augmented reality works: www.pfisterAR.com. The app will also be available at Apple Store and on Google Play.

The hotel hopes to add additional works of art from its collection to the tour as time goes on.

“We now have the ability to provide millennials and tech-savvy guests the opportunity to connect and engage with a 120 year old hotel in a modern format,” said Chris Anderson, senior vice president of Marcus Hotels.

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