The Pfister Hotel News

THE PFISTER® HOTEL ADDS TWO BEEHIVES TO ROOF OF TOWER, WILL PRODUCE EXCLUSIVE HONEY

The Pfister® Hotel, which is owned and managed by Marcus® Hotels & Resorts, has established two beehives on the roof of its 23-story tower. The hives contain roughly 20,000 honeybees, and are anticipated to yield approximately five gallons of honey this fall, quadrupling that amount next year.

The Pfister Hotel’s Executive Chef Brian Frakes—who just months ago had a significant fear of bees—will act as the resident beekeeper, tending to them daily. To prepare for his new role, Chef Frakes spent more than 30 hours in a urban agriculture beekeeping class offered by Milwaukee County’s University of Wisconsin—Extension.

“While the idea of producing our own honey sounded like a great idea in theory, I have to admit I was a little nervous to accept the responsibility,” said Frakes. “Over the past few months of learning about them, I’ve grown to really respect bees and my fear of them has diminished—almost completely.”

The idea for the Pfister beehives grew out of the hotel’s continuous focus on sustainability and using locally sourced ingredients. Over the past few years, concerns about Colony Collapse Disorder in North American honeybees have been growing. Adding the hives to the Pfister will not only help the community by providing plenty of bees to pollinate area gardens and parks, but the honey harvested will also provide chefs local and sustainable honey for use in onsite bars and restaurants. The hotel plans to use the honey in specialty dishes on its menus, in “Honey Dinners,” and even sell jars of honey in its retail outlets.

“We’re thrilled to bring this exciting concept to Milwaukee,” said Paul Ohm, general manager of The Pfister Hotel. “We look forward to offering our guests inventive new dishes featuring our very own local ingredient.”

As the Pfister’s beehives continue to thrive, the hotel will offer private tours to the public by appointment. Guests can call (414) 935-5950 to schedule a tour.

For more information on the latest news and updates from Marcus Hotels & Resorts, please visit: http://media.marcushotels.com.

About The Pfister Hotel

Built in 1893, The Pfister Hotel has been the premier downtown Milwaukee hotel for more than a century, and continues to celebrate a tradition of gracious service and impeccable style; 2013 marked the hotel’s 120th year as an icon in Milwaukee. The Pfister Hotel was purchased in 1962 by Ben Marcus, who vowed to renovate the distinguished hotel to its original beauty. Significant renovations were completed and a new 23-story guest room tower was built. In fall 2012, The Marcus Corporation celebrated its 50th year of ownership of the property.

Home to the largest collection of Victorian art of any hotel in the world, The Pfister is a AAA Four-Diamond property with membership in two of the industry’s leading organizations: Historic Hotels of America and Preferred Hotels & Resorts Worldwide. The Pfister Hotel is located at 424 E. Wisconsin Ave. in downtown Milwaukee. More information and updates on the hotel can be found on Facebook at www.facebook.com/thePfisterHotel and on Twitter (@PfisterHotel).

About Marcus Hotels & Resorts

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 19 hotels, resorts and other properties in 10 states.  A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historic renovations.  The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels.  For more information on the latest news and updates, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter.

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